At The Amazing Meeting 2011 (the sceptic James Randi’s event) in Las Vegas, JREF Communications Director Sadie Crabtree gave this fantastic and insightful presentation: Sadie Crabtree – Winning Hearts and Mi...
I’m going to ask you to be brave today. Very brave. Some of the persuasive research I do is simple and no-one knows what I’m up to. But some of it is hugely risky. This was one of those high-risk pieces that ...
I spend a considerable amount of time in the health and fitness industry. What is fascinating about this whole business is that its got very little to do with physical fitness and everything to do with motivating people ...
What the hell is marketing anyway? Is it just about showing a little bit of leg in the doorway of a brothel to entice the clients in through mere curiosity of what they’ll get when they venture upstairs? Another d...
One of the elements of being a persuasion super stud is piquing the interest of the right people. Problem is, most industries, everything is the same. Look at the chocolate business. There’s loads of them selling &...
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